Some time ago I bought an unstocked case of these things. It led me to another case for sale, and it wasn’t long before I bought those, too. From there it just took a little searching on Google, eBay, and Amazon to see just what Battle Rollers were in existence.
Let’s back up – with a little bit of work, this could be the end-all / be-all piece on Battle Rollers – maybe you can help me out!
The Battle Rollers, another product of Hot Wheels, were another offshoot of the the popular Character Cars, a line that was arguably peaking around that time. They came out in probably late 2017 or early 2018 – it was sometime amid all the Last Jedi toys but I don’t remember them being rolled out during the initial stuff on Force Friday II. These were relatively easy to find and you can still find them lurking around the corners of GameStops and surviving K-marts. They came in a couple of different case configurations but to the best of my knowledge they were all released at the same time.
Now we can be honest here – these weren’t the biggest hit. They were obviously aimed at younger children yet they were sort of tacked onto the stuff that straddled the casual-collectible line, such as the Character Cars and the Starships. You were supposed to “race ’em!” and “crash ’em!” but to a small child, how was that any different than just playing with the regular Hot Wheels? Even if all this had gone off without a hitch, what were these things…? We already had Character Cars, we already had Starships, and hell, we even had Carships at this point…what was a Battle Roller if not a bizarre amalgamation of Character Car, Starship, and Carship? Almost anything, no matter how functionally inept or thematically insipid, can be of interest to a collector, as long as its presented right. And that’s why Battle Rollers never clicked with the collector community. They were too pre-school-y in appearance. They were little cartoon versions of Star Wars characters in ridiculously proportioned vehicles in a setup more reminiscent of bumper cars than something that fights or races.
The Official Storage Box for the Battle Rollers!
I will give it up for the packaging though, what a great idea. In fact, I almost wonder if someone came up with this idea for packaging and then built a toy around it. However, not even cool-ass packaging was enough to keep these things afloat. The huge ball-bearing is cool, and I like that they’re nice and heavy for their size. It was also cool of Hot Wheels to bang out a specialty storage case for them. It’s easy to take a quick glance at them and dismiss them for being silly, or to roll one’s eyes whilst groaning, “oh another doodad to collect…” when speculating about why the Battle Rollers didn’t fully succeed. But really it was a combination of factors that led to their quiet demise. Oversaturation had been keenly felt by this point, and even the most bright-eyed were wrestling with the pangs of Star Wars fatigue. Perhaps the most decisive blow was dealt by the dark cloud cast by Solo: A Star Wars Story.
Ironically enough the series got another jolt in mid-2018 surrounding the release of Solo but unfortunately Solo’s disappointing box office performance brought the Star Wars merchandising machine to a screeching halt. You can tell the “Episode VIII”-era Battle Rollers from the “Solo”-era ones by the packaging: the former have the “Star Wars” text printed in a dark red, while those released during the “Solo”-era featured the text in yellow. There are at least 3 “assortments” associated with this and it seems like they were distributed fairly sporadically. And before we knew it, the toy machine quietly went dormant for approximately 18 months until 2019’s The Rise of Skywalker.
There are a few exclusives worth mentioning. Various 2-packs of Battle Rollers were released but not all of them contained an exclusive piece. Those that did included a Vader/Luke package with an exclusive lightsaber-wielding Luke, and a Rey/TIE Pilot with an exclusive First Order TIE Fighter Pilot. There was also a carrying case released early on with an exclusive lightsaber-wielding Vader. (I actually ordered this near the beginning of the whole thing and then like a year (more?) later they popped up in Walmarts for a few months.) Then there was the Star Destroyer Slam & Race Launcher that included Han in his speeder from Solo and an exclusive Moloch (also in his speeder as seen in Solo). Despite the yellow lettering, this set seems to have been released well in advance of the regular “Solo-wave.” I ordered it way back as well and seeing stuff like the Range Trooper on the back was a fair indication that more were coming. This was probably around $20 or so, but the only time I saw it in stores was during Toys R Us big liquidation days; these sets didn’t even seem to be part of the regular stock. It looked more like they were shipped in from other stores or possibly warehouses and I last remember seeing them go for like $4.
And finally we have the SDCC 2018 exclusive, the Porg/Millennium Falcon Battle Roller. It comes in a box and the packaging is meant to be more of a display piece. They put a little more work into this one as well; you can tell by the level of detail and the more intricate paint job. In a weird way this was actually the Battle Roller done right. It was a trinket in nice but not pretentious packaging. It combined something as iconic as the Millennium Falcon with something as absurd as the Porg to create a truly memorable snapshot of the series at that very second. It’s kitschy without being gaudy; fun but not ridiculous. Of course the fact that Battle Rollers already existed when this came out helped improve recognition, I’ll bet this would’ve been much more of a “thing” if it were the only Battle Roller.
So without further delay, I give you the 30 extant Battle Rollers:
- Luke Skywalker / X-Wing Fighter
- Rey / Millennium Falcon
- Darth Vader / TIE Advanced
- Emperor Palpatine / Imperial Shuttle
- Boba Fett / Slave I
- TIE Fighter Pilot / First Order TIE Fighter (exclusive)
- Luke Skywalker (w/ Lightsaber) / X-Wing Fighter (exclusive)
- Darth Vader (w/ Lightsaber) / TIE Advanced (exclusive)
- Han Solo / Han’s Speeder
- Moloch / Moloch’s Speeder (exclusive)
- Han Solo / Millennium Falcon
- Lando Calrissian / Millennium Falcon
- Chewbacca / Millennium Falcon
- Kylo Ren / TIE Silencer
- C-3PO / Landspeeder
- Rio Durant / Imperial AT Hauler
- Range Trooper / Imperial Conveyex Transport
- TIE Fighter Pilot / TIE Fighter
- Imperial Officer / Imperial Arrestor Cruiser
- Poe Dameron / X-Wing Fighter
- R2-D2 / Escape Pod
- Princess Leia / Tantive IV
- Darth Maul / Sith Infiltrator
- Yoda / Jedi Starfighter
- General Hux / Star Destroyer
- TIE Pilot / First Order Special Forces TIE Fighter
- Tallie / Resistance A-Wing Fighter
- Anakin Skywalker / Pod Racer
- Jawa / Sandcrawler
- Porg / Millennium Falcon
Every single existing Battle Roller!
And nearly 2 full years have passed without hearing an official breath about the series. However, back in the day, it looks like a few more releases were planned throughout 2018 if not into 2019. We have pictures of 2 of them: K-2S0 / U-Wing and Sebulba / Pod Racer. Furthermore, judging from retail manifestos, it looks like we might’ve also seen a 2-pack with Anakin and Sebulba, both in their respective Pod Racers, as well as the existing C-3P0 / Landspeeder with a Tusken Raider / Bantha.
The U-Wing that Never Was
Sebulba and the Pod Racer – Never Saw the Light of Day…
Also listed is Luke Skywalker / Snowspeeder, Hera Syndulla / The Ghost, & Combat Assault Tank Driver / Imperial Combat Assault Tank (what a mouthful).
I wish these had seen the light of day but I also understand why Mattel probably didn’t see much point in manufacturing them. I do like the fact that they didn’t seem to be stuck on Last Jedi and Solo; we had the Pod Racers from Episode I, K2 and U-Wing (and the CAT) from Rogue One, the Snowspeeder from Episode V, etc. I think that Jabba “behind the wheel” of his Sail Barge would’ve been a great choice as would someone like Grand Moff Tarkin piloting the Death Star. I’m actually a little surprised they didn’t do something with Snoke and his Supremacy; still itchin’ to see some kinda toy based off Snoke’s massive flagship. Obviously there’s still a great deal of characters and vehicles to mine from had the series continued.
So that’s that I guess, possibly everything you ever wanted to know about Battle Rollers and maybe a little more!